I saw a commercial for the upcoming Fame remake, and, at the end of the commercial, the website address that flashed on the screen was facebook.com/fame.
It was the first time that I’d seen a major campaign like a movie release direct people to a facebook landing page rather than an independent website (generationfame.com, in this case.)
Starting a page or a group is nothing new, but getting a url like that means partnering with facebook. And it makes a lot of sense: Fame is on a network where almost everyone in their audience already has a profile, and “becoming a fan” is a single click away.
Users will “fan” a page when they wouldn’t sign-up for an email list or sms service on an independent domain. And rather than gathering solitary users who saw the commercial, others can get on board from watching their friends’ newsfeeds.
At the same time, it frees the official site to be the flash monstrosity that it always wanted to be. I expect to see a lot more facebook callouts as their partnerships continue to mature.